Plans are being made to open stores of House of Himalaya, which is emerging as the biggest umbrella brand for processing/packaging/branding of local products of Uttarakhand, in Connaught Place and other main places of New Delhi soon. NDMC has given its consent in this regard. To speed up the work of House of Himalaya, Chief Secretary Smt Radha Raturi has decided to hold regular review meetings every month with the departments related to House of Himalaya. To ensure adequate supply as per the demand under House of Himalaya, CS has given instructions to ensure purchase of maximum local products from women self-help groups and local people. The first board meeting of House of Himalaya was held in the Secretariat on Tuesday under the chairmanship of Chief Secretary Smt Radha Raturi. CS gave her consent to this after detailed discussion on the agenda of the meeting. Chief Secretary Smt. Radha Raturi said that House of Himalaya will prove to be a global platform for bringing all the brands popular through projects/initiatives of various departments of Uttarakhand under an umbrella brand, increasing the reach of local products, quality, standardized packaging, branding and marketing. A new chapter of women empowerment will begin in the state by purchasing local products through women self-help groups. Chief Secretary Smt Radha Raturi said that the formation of a company in the form of House of Himalaya at the state level will enhance the livelihood of local stakeholders, self-help groups, farmers and local producers and they will get better prices for their crops and products.
